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March 2009

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This first edition of VIAVISION, marking the opening of the Geneva Motor Show (March 5 – 15), is dedicated to BlueMotionTechnologies – our umbrella brand for sustainable mobility. Under this label, Volkswagen has grouped together long-term engine and fuel strategies; taking into account both the growing shortage of raw materials as well as the pressing need for environmental conservation. The eco-friendly supplementary technologies of the BlueMotion range, such as the recovery of electrical energy through recuperation, the start-stop function and the SCR- and NOX-storage catalysts, as well as alternative drive-trains – using natural gas or hybrid systems for example - are presented and explained in a clear and accessible manner.